MRF: day 3.
Yesterday I worked out the literature review part. It sets the background for comparison. When people are incapable of appreciating subtleties, you need to highlight for them.
Yes, you are doing a salespeople job. Technically, you have enough. The question now is how to sell. Now you know your clients well, you need to craft your messages catering to their taste. Once their egos are satisfied, they are sold.
Need to work through detail. Tighten the paper.